Jesus be the name
FULL TREATMENT HERE
IDEATION PROCESS
I WAS TASKED WITH CREATING A LYRIC TREATMENT THAT CAN GO IN ANY DIRECTION. I BEGAN WITH GENERAL IDEATION AND PRACTICALLY THINKING HOW TO DISTORT TEXT PROJECTION.
FONT SELECTION
I LOCATED MULTIPLE FONTS FITTING THE PROJECT OUTLINE AND CREATED MOCKUPS TO GUIDE SELECTION FEEDBACK.
FINALIZATION
THE FINAL FONT “MEDIAN BURNER” FROM THE ORIGINAL TREATMENT IS SELECTED AND PROJECTED ONTO A TREATED VIDEO.